OVERVIEW
Swadesh aims to revive Indian handicrafts with a touch of luxury, merging tradition and elegance into a beautiful digital experience.
The goal of this project is to enhance the discovery process, enabling exploration of our diverse categories through engaging and intuitive methods.
ROLE
UX Designer
Competitive benchmarking, UX design, Visual design, Prototyping & Testing, Component configuration
May 2024 - Ongoing
Background
Swadesh, with retail stores in Mumbai and Hyderabad, is expanding into the digital e-commerce space. As a UX designer, my role was to understand the buyer's journey thoroughly to effectively translate the in-store experience to an engaging and seamless online platform.
I am 1/3rd of the UX team at Swadesh and owner of the discovery journey for users
I was part of the founding team of Swadesh with 3 Designers in 2023 and I support design across every aspect of our business and am responsible for leading research, UX and UI across key parts of the e-commerce journey.
I've made significant strides over the past year, highlighted by the following achievements:
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Implemented a design sprint process: This has introduced structured workflows and increased visibility of upcoming sprints for other teams.
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Incorporated usability tests: By validating designs before they reach the development team, we've enhanced the quality and user-centricity of our projects, emphasizing UX research and usability testing.
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Established a design kit: This has ensured a consistent look and feel across various parts of the platform.
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Created a design system: This has clarified our component choices for the Engineering and Product teams, fostering better collaboration and coherence.
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Help improve the process of Dev handover: Another aspect of the project involved navigating technical constraints imposed by the organization's platform tool, serving as a base for development. As a UX designer, I contributed by simplifying implementation through component usage guidelines and configuration assistance.